--- title: Facebook Metric Deprecation - 15 November Announcement description: Meta has introduced significant changes to the metrics available through the Facebook Graph API. These changes affect how Facebook performance data is collected, processed, and reported across CARMA S --- [Skip to content](https://help.carma.com/facebook-metric-deprecation-15-november-announcement#main-content) English Show submenu for translations ![CARMA Stacked Negative Logo.png\]](https://help.carma.com/hs-fs/hubfs/CARMA%20Stacked%20Negative%20Logo.png?height=40&name=CARMA%20Stacked%20Negative%20Logo.png) Open main navigation Close main navigation - English Show submenu for translations - Visit carma.com Visit carma.com Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [CARMA Help Center](https://help.carma.com/?hsLang=en) 2. [Support](https://help.carma.com/support?hsLang=en) 3. [News & Updates](https://help.carma.com/support?hsLang=en#news-updates) # Facebook Metric Deprecation - 15 November Announcement Meta has introduced significant changes to the metrics available through the Facebook Graph API. These changes affect how Facebook performance data is collected, processed, and reported across **CARMA Socials**.  As of **15 November 2025**, several key metrics are **fully deprecated** by Meta and replaced with new metrics. Carma Socials is updating its internal data model, dashboards, widgets, and API responses to align with Meta’s updated standards.  #### **1. Overview of What Meta Deprecated** Meta removed access to several long-standing metrics, including: - **Page Impressions** - **Post Impressions** - **Impression breakdowns (Paid / Organic)** - **Page Fans (Page Likes)** - **Page Fans by Location (City, Country, Language)** These metrics are no longer accessible through Facebook’s API, and therefore *cannot* be refreshed, updated, or queried after the deprecation date.   **Why Meta deprecated these metrics** Meta is moving toward: - more **privacy-compliant** metrics - more **view-based** metrics instead of impression-based - unified reporting across Facebook surfaces These changes require all Facebook integration partners—including Carma—to transition away from the legacy metrics. #### **2. Replacements implemented in Carma Socials** Below is an expanded view of how Carma Socials now replaces the deprecated metrics: | ***Deprecated Metric*** | ***Replacement in Carma Socials*** | ***Explanation*** | | --- | --- | --- | | Page Impressions | **Profile Views (KPI updated)** | Meta now reports **actual page views** instead of impressions generated through feed exposure. As a result, the **Profile Views KPI** is now calculated using the **Media Views** metric rather than the deprecated **Page Impressions** metric. | | Post Impressions | **Post Views (post-level)** | Counts when a post is actually viewed, rather than simply appearing in someone’s feed. The post impressions will be counted on media-view metric rather the deprecated impression metric. | | Page Likes | **Page Followers (KPI already exists)** | Facebook is phasing out Likes; Follows represent active audience interest. | | Page New Likes | **New Page Followers (KPI already exists)** | Facebook is phasing out New Likes; New Follows represent active audience interest. | | Audience Followers by City | **Followers by City (New widget)** | Tracks follower growth and distribution by city. | | Audience Followers Country | **Followers by Country (New widget)** | Provides geographic segmentation by country based on followers |   #### **3. Impact on Carma Socials, Dashboards & Widgets** To maintain full continuity across our reporting and content displays, **Carma Socials has automatically migrated all Facebook-related elements**, including: - **Facebook Channel Dashboard**, along with all widgets tied to *Likes KPIs* and *Audience Profile* data. - **Dashboards containing Facebook widgets** associated with *Impressions* metrics. - **Social Feeds and Articles Listings** featuring Facebook posts. - **API integrations**, migrated *where technically feasible*. As part of this update, **all sections that previously reported the “Impressions” metric now display the “Media Views” metric**, applied at either the *profile* or *post* level depending on context. **What remains unchanged** - Naming such as “Impressions” may still appear in the UI for consistency across platforms like X, Instagram, LinkedIn, etc. but displays the “**Media Views”** metric **What changes** - Facebook data delivered after Nov 15, 2025 will be based solely on **Views**, not **Impressions**. - Some metrics will no longer have language/locale details.   **4. Removal of “Audience by Local” Data** Meta no longer provides **locale/language** information tied to Audience. **What this means** - Carma Socials cannot generate or update the “Audience by Local” widget for Facebook Channel Dashboard. - Widgets and dashboards using this metric will no longer function properly.   - [Monitor](https://help.carma.com/monitor?hsLang=en#main-content) - [Home Page](https://help.carma.com/monitor?hsLang=en#home-page) - [Articles](https://help.carma.com/monitor?hsLang=en#articles) - [Collections](https://help.carma.com/monitor?hsLang=en#collections) - [Analyse](https://help.carma.com/analyse?hsLang=en#main-content) - [Dashboards](https://help.carma.com/analyse?hsLang=en#dashboards) - [Socials Professional](https://help.carma.com/analyse?hsLang=en#socials-professional) - [Discovery](https://help.carma.com/analyse?hsLang=en#discovery) - [AI & Reporting](https://help.carma.com/ai-reporting?hsLang=en#main-content) - [Newsletters](https://help.carma.com/ai-reporting?hsLang=en#newsletters) - [Alerts](https://help.carma.com/ai-reporting?hsLang=en#alerts) - [Noor](https://help.carma.com/noor?hsLang=en) - [Support](https://help.carma.com/support?hsLang=en#main-content) - [Settings](https://help.carma.com/support?hsLang=en#settings) - [CARMA Mobile App](https://help.carma.com/support?hsLang=en#carma-mobile-app) - [Metrics & Technical knowledge](https://help.carma.com/support?hsLang=en#metrics-technical-knowledge) - [News & Updates](https://help.carma.com/support?hsLang=en#news-updates) [![Chill listening crop-3](https://help.carma.com/hs-fs/hubfs/CARMA%20Stacked%20Positive%20Logo@2x.png?width=23&height=24&name=CARMA%20Stacked%20Positive%20Logo@2x.png "Chill listening crop-3")](https://carma.com/) CARMA Delivering what matters Copyright © 2026, CARMA ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://7328329.fs1.hubspotusercontent-na1.net/hubfs/7328329/Facebook-November2025-Deprecations-1.mov", "dateModified" : "2025-11-16T15:26:24.505Z", "duration" : "PT3M56S", "height" : 1962, "name" : "Facebook-November2025-Deprecations-1", "thumbnailUrl" : "https://7328329.fs1.hubspotusercontent-na1.net/hubfs/7328329/Facebook-November2025-Deprecations-1.mov/medium.jpg", "uploadDate" : "2025-11-16T15:18:41.495Z", "width" : 3456 } ```