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How to create a briefing report with Noor

Noor, your personal AI analyst, turns live coverage data into a structured media briefing in a single conversation. This guide takes you from asking for a briefing through to exporting a presentation-ready PDF.

Before you start
Make sure you are logged in to your CARMA dashboard, and that the data feeds you want to analyse, such as your automotive coverage, are active.

 

Step 1: Ask Noor for a briefing

Open Noor from the left-hand menu. In the message box, describe what you want in plain language: the brand, the time window, and the angle you care about. You can type it yourself or pick one of the suggested prompts, then send it.

For example: Give me a media breakdown for Tesla over the past week, focusing on core themes that may be negative.
 noor-briefing-step1
Describe the brand, time window and focus, then send.

 

Noor gets to work, pulling the metrics, sentiment, volume and themes together in parallel.

noor-briefing-step2
Noor assembles the analysis from your live coverage.

 

Step 2: Review your media snapshot

Noor returns a structured snapshot: the headline metrics, a sentiment split, channel and volume breakdowns, and the themes driving coverage. Scroll through to read the full picture.

noor-briefing-step3
A media snapshot leads the briefing with headline metrics and sentiment.

 

Step 3: Go deeper on themes and competitors

Ask a follow-up to drill into anything that stands out, whether that is a competitor threat or a specific theme. Noor expands the briefing with a strategic read and the article-level evidence behind it.

noor-briefing-step4
A strategic read summarising what the coverage actually means.

Each theme is broken out with the volume behind it and what the articles say, with sources attached.

noor-briefing-step5
Theme-level detail, with article counts and sourced quotes.

 

Step 4: Export a presentation-ready PDF

When you are happy with the briefing, export it. Noor produces a styled, executive-ready document with the same metrics, charts and analysis, ready to download, print or share.

noor-briefing-step6
The exported briefing as a polished, presentation-ready PDF.

 

Tips:

  • Ask conversationally to combine hard numbers with written analysis in the same briefing.
  • You can review a briefing in the app or download it as a standalone document at any time.

Good to know:

  • When comparing competitors, for example Tesla against BYD, state the time window or focus you want. Otherwise Noor applies a default window.
  • Scroll to the very bottom of a briefing. Noor's insights and recommended actions sit at the end.