What is Moz Domain Authority?

Moz Domain Authority is included for online monitoring content to help you measure the impact and quality of your coverage.

Moz Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search results.  

Scores range from one to 100 with a higher score indicating a greater likelihood of a website ranking.

A number of data points are used to calculate the score including a website's link profile. 


Apply the Domain Authority filter to the Articles search to view coverage for a specific range of Domain Authority. 

New UI Moz DA


You can sort articles based on the outlet’s domain authority to see how potentially impactful your coverage is.


 You can also add an 'Aggregated Domain Authority' widget to Outlets analytics dashboards to see how much coverage you're getting on sites within different ranges of DA.

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Moz Domain Authority can also be included in exports and reports.