--- title: Understanding Discovery and the Narrative Map description: "Alerts: Introduction to setting up alerts" --- [Skip to content](https://help.carma.com/understanding-discovery-and-narrative-map#main-content) English Show submenu for translations ![CARMA Stacked Negative Logo.png\]](https://help.carma.com/hs-fs/hubfs/CARMA%20Stacked%20Negative%20Logo.png?height=40&name=CARMA%20Stacked%20Negative%20Logo.png) Open main navigation Close main navigation - English Show submenu for translations - Visit carma.com Visit carma.com Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [CARMA Help Center](https://help.carma.com/?hsLang=en) 2. [Analyse](https://help.carma.com/analyse?hsLang=en) 3. [Discovery](https://help.carma.com/analyse?hsLang=en#discovery) # Understanding Discovery and the Narrative Map ## Discovery helps you explore and understand what’s inside your coverage — not just find what you already know is there. The Narrative Map, its first feature, turns thousands of articles into the themes, entities and relationships behind them. > **Search vs Discovery:** search helps you locate coverage you already know you want. Discovery helps you explore and understand what’s *in* your coverage — the emerging themes, narratives and connections you didn’t know to look for. #### What the Narrative Map shows The Narrative Map is built on Pipeline AI, which reads and enriches every article in your coverage and classifies what it finds — organisations, spokespeople, products, entities, themes and topics. The map surfaces these as bubbles and tags, so you can take in the whole coverage landscape at a glance, see the conversations emerging from it, and understand how they relate to one another. > These are tags **discovered by the AI** across your subscribed coverage — not the project tags set up for your reports and dashboards. The Narrative Map is a separate, exploratory view. The Narrative Map surfaces the themes and entities found across your coverage   ![](https://help.carma.com/hs-fs/hubfs/image-png-Sep-21-2026-03-42-16-3865-PM.png?width=3823&height=1990&name=image-png-Sep-21-2026-03-42-16-3865-PM.png) #### When to use it Discovery is most valuable when you want to explore beyond what you already know. It tends to help in two situations: - You don’t yet know what a large set of coverage is about, and want to see the dominant conversations — and anything emerging that you didn’t have visibility on. - You already know a topic or narrative, and want to see what else is happening around it: which topics co-occur with it, and how the conversations connect. Common uses include uncovering emerging topics, exploring the narratives around an organisation or competitor, understanding what’s associated with a particular issue, investigating what might be driving a conversation, and making sense of a large volume of coverage. Open the Narrative Map 1. Select **Discovery** in the left-hand menu. 2. Select **Narrative Map**. It opens showing the top tags across your coverage. 3. Scroll and pan around the map to explore the tags. Open Discovery, then Narrative Map   ![](https://help.carma.com/hs-fs/hubfs/image-png-Sep-21-2026-03-44-12-0037-PM.png?width=170&height=368&name=image-png-Sep-21-2026-03-44-12-0037-PM.png)   #### Explore co-occurrences and drill into the coverage The Narrative Map works from the top down: start with a theme or entity, see what it appears alongside, then read the coverage behind it. 1. Select a tag or bubble — for example a product, or a theme such as *regulation*. 2. View its **co-occurrences**: the other tags that appear in the same coverage (for example *taxation* or *public health* alongside *regulation*). 3. Select a co-occurrence to see the articles that connect the two. 4. Open the full **article list**, or carry the articles through to the **Articles** page. > This flips the usual workflow. Instead of reading articles to work out what they’re about, you start from the AI-extracted themes and follow the connections down to the coverage. Select a tag to see what it co-occurs with   ![](https://help.carma.com/hs-fs/hubfs/image-png-Sep-21-2026-03-47-06-0964-PM.png?width=412&height=304&name=image-png-Sep-21-2026-03-47-06-0964-PM.png)   Drill down to the coverage behind a connection   ![](https://help.carma.com/hs-fs/hubfs/image-png-Sep-21-2026-03-48-12-4922-PM.png?width=383&height=444&name=image-png-Sep-21-2026-03-48-12-4922-PM.png)   #### Focus the map with filters The Narrative Map respects your filters, so you can point it at exactly the coverage you want to explore: - **Date range and tier** — narrow to a period or to tier-one coverage to see the top tags for just that slice. - **Coded coverage** — if your project includes coded coverage, filter to it to see the tags coming through. This can also surface themes that aren’t yet part of your coded set — a useful cue for what to track going forward. - **Smart filters** — filter by tag type (for example spokespeople only). See [Rank spokespeople and competitors over time](https://help.carma.com/understanding-discovery-and-narrative-map#a3). Understand the counts - The map samples the **top 100 tags** — your coverage contains far more tags than can be shown at once. - You’ll usually see more **mentions** than **articles**, because a single article can carry several tags. **Need more help?** If the map isn’t showing what you expect, contact your CARMA representative or support team, and include the project, the date range and any filters you’ve applied. - [Monitor](https://help.carma.com/monitor?hsLang=en#main-content) - [Home Page](https://help.carma.com/monitor?hsLang=en#home-page) - [Articles](https://help.carma.com/monitor?hsLang=en#articles) - [Collections](https://help.carma.com/monitor?hsLang=en#collections) - [Analyse](https://help.carma.com/analyse?hsLang=en#main-content) - [Dashboards](https://help.carma.com/analyse?hsLang=en#dashboards) - [Socials Professional](https://help.carma.com/analyse?hsLang=en#socials-professional) - [Discovery](https://help.carma.com/analyse?hsLang=en#discovery) - [AI & Reporting](https://help.carma.com/ai-reporting?hsLang=en#main-content) - [Newsletters](https://help.carma.com/ai-reporting?hsLang=en#newsletters) - [Alerts](https://help.carma.com/ai-reporting?hsLang=en#alerts) - [Noor](https://help.carma.com/noor?hsLang=en) - [Support](https://help.carma.com/support?hsLang=en#main-content) - [Settings](https://help.carma.com/support?hsLang=en#settings) - [CARMA Mobile App](https://help.carma.com/support?hsLang=en#carma-mobile-app) - [Metrics & Technical knowledge](https://help.carma.com/support?hsLang=en#metrics-technical-knowledge) - [News & Updates](https://help.carma.com/support?hsLang=en#news-updates) [![Chill listening crop-3](https://help.carma.com/hs-fs/hubfs/CARMA%20Stacked%20Positive%20Logo@2x.png?width=23&height=24&name=CARMA%20Stacked%20Positive%20Logo@2x.png "Chill listening crop-3")](https://carma.com/) CARMA Delivering what matters Copyright © 2026, KSA, UAE